Follow These Key Points in Running a Successful Advertising Campaign
Category: Advertising Campaign | May 24, 2009 |
If you own a business, you know the importance of advertising, marketing and promotions. Without doing some type of all three your business will surely never get off the ground unless through some luck and a lot of word of mouth hype.
This is especially true if your business involves selling products. When it comes to selling products, not only do you need to advertise what it is you are selling, but who is selling it. In print advertising, costs can soar with the more space you eat up. If you go by way of TV or radio, the longer your ad airs, the more expensive it will be. So lets touch on how to maximize your advertisement, by focusing in on key components.
Lets say for instance, you sell widgets. Write down at least 10 positive points about why you are the best widget dealer in the area, country etc. Do you have the largest supply? Maybe the most options in colors? Maybe you are the only certified reseller of widgets. Whatever your positive points are, you need to write them down.
Now that you have your list, come up with the headline that can incorporate the best positive point and the name of your business. For example, “The largest selection of Widgets in the country, only at Joe`s Widgets”. You will obviously modify it for your needs.
Now that you have grabbed your readers or listeners attention, you want to use the remaining advertising space to focus in on the types of widgets that you sell, what you have to offer, maybe some pricing on featured widgets and so on. Don`t forget to add in a disclaimer, such as “while supplies last” or whatever pertains to what you are selling. The last thing you want to do is seem like you are misleading or pulling a “bait & switch” on customers as they walk through your door or call you on the phone.
Never, never, never forget to put into the advertisement a means by which someone reading or listening can contact your company or purchase your products. If you are an online business, use email, web address, blog site, or whatever it is you use to sell your products. If you are a retail store, don`t forget a phone number, address and hours of operation. Too many times I have seen advertisements that forget this basic information and then the advertisement flops because customers can not get a hold of anyone. Do not forget your contact information.
Try to make the body of your advertisement more appealing. If it is within your budget try using some color, maybe add some photos of your widgets and so on. You not only want to make your advertisement stand out above the rest of your competition, but you also want to look more professional than the others. A cheesy ad, well, makes you look cheesy.
Finally, know where you are going to advertise. If you sell carpeting, would you run an advertisement in a video game magazine? No of course not, that is ludicrous. Find out what publication or section of the newspaper is right for your products. If you are an online business, take a wild guess as to where you need to advertise. I`ll let you chew on that one for a second….OK enough time. Online of course. It does your advertising campaign no good, regardless of how well the advertisement is written, if it is in the wrong place.
Use these advertising tips to construct and place your ad for your business and products and you are sure to increase your customer base.
By: Bruce A. Tucker
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weed smoke is not like this if people know what im saying take i drag on a joint like u hit a ciggeret u fell that going into your lungs u dont feel nothing when u smoke weed
CAN ANYONE EXPLAIN why incidence of cancer is on the increase when fewer and fewer people are smoking?
freedom? oh please.
banning smoking is not a question of freedom, but a question of life or death!
the one who designed this Commercial deserve the most honorable thing in life, on top of that, i will give him my ex’gf for life
King Hussein
John F. Kennedy
barack hussein obama
Frank “The Voice” Sinatra
Vincent van Gogh
Arnold Schwarzenegger
Jerry Springer
Pablo Picasso
Ernesto “Che” Guevara
Popeye
Sherlock Holmes
where/are smokers!
you are right, you should have the choice to smoke or not.. but y risk ur life u kno? there arent many benefits unless ur a model who wants to keep the weight down. maybe if smoking didnt appeal so much to the younger generation then it wouldnt have to be banned. theyr just trying to stop ppl from hurting themselves.
He’s lucky.
The reason why I want smokin to be banned is because I am scared I might start one day. I am 20 years old! Hey my grandad smoked his whole life he is 65 and has quit smoking a few years ago, his mouth has rotted out from smoking has bearly any teeth left and they are black as soot, I know his lungs would be very black, but how come never got cancer?
I just came home from a bar and im really drunk.. hit me up on my site..{ meetyourfling } DOT com
depalma
36057645205
It's doesn't matter what the "rule of thumb" is. Don't look toward averages — you are not running an average business.
Probably 90% to 95% of radio advertising is not tracked at all. You've moved past those folks by providing a trackable "discount keyword," although it's quite a challenge for most folks to remember both a URL and a discount keyword (both must be very memorable, and of course the discount code might be "radio" or the 4-letter radio-station name). (Keep in mind that someone might enter that discount code into an online "coupon and deals" web site, which can gunk your data somewhat.)
Radio is NOT a traditional "direct marketing" advertising tool, because it's so hard to track. Instead, radio and TV are usually used for "branding," where results are much harder to measure (but they can be measured, though not with anything near the precision of a Google AdWords campaign).
Keep in mind that most radio advertising is "local," promoting a local business, and there is a combined "direct response" and "branding" effect from radio advertising. A radio ad creates awareness of the business, which might not be acted upon for many weeks or months.
You should actually IGNORE what other folks are doing. Look instead at your own profit requirements. If you are spending $100 per day on the radio advertising, then the radio ads should be driving customers who buy enough that you earn back more than $100 in gross profit.
You could buy a Zune, then again you could also drown a kitten. Buy an iPod, save the kittens.
Well the DECA is international, so yes, I guess it would be just fine.
The reason why you're conducting an advertising campaign is of course to increase your sales. Therefore, in order to turn – up your plan, your increase in sales must exceed the cost attributable to it.
Here's the solution:
Increase in Sales $60000
Less: Variable Cost ($60000 x 42%) 25200
Less: Fixed Cost (Advertising) 25000
Increase in profit $9800
Comment:
You should conduct an advertising campaign because it will generate an income increase of $9800.
For any accounting question, e-mail me at ejma_maverick@yahoo.co.uk
Dear Clint,
I would like to respond this in two cats:
1 If you are an independent publisher
2 If you are approaching a publisher of repute.
For self publishing, it depend eds, which cat is your title. Trade books, Academic, General book.Fiction and non -fiction etc.
Is this your FIRST book?
I suggest you join an association in your location.( Booksellers/Publishers?/etc)
Start with a MAILER
The promote the same with e-mailing. ( offer a pre publication offer of 10% discount)
Contact all the retailers in your area and request them a poster space. and then a display space.
Join a Book club- request them to Discuss about the book on a week end.
Send few FREE copies to News papers, Magazines who feature NEW book information.
Send mailers to all libraries via mailer.
Have enough budget for a "release" function in a good hall, invite about 500 persons, SELL the book at a discount!
However, if you are offering the book to any publishers they will assit you in promoting the same.
Now a days globally it is all author backed promotion.
All the best!
Ravi Shivram
http://www.brandlifeline.com
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To start with, I'm a professional with 35 years experience in advertising.
If I understand you, you already have an ad campaign. Now you need to make convincing arguements as to why and how it will be effective. Assuming this is correct, you simply have to show a statistical data summary of the following:
1. How many people the ad will reach and be seen by
2. Why the ad helps sell the product or service, by showing a feature or benefit.
3. How you will track the results
4. How cost-effective the ad is
5. Why people will like the ad
6. Why people will buy the product
7. If the ad fails, what you plan to do next.
Good luck.
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yes, my management prof was just talking about this!
Gerber. In the US, literacy rate is high and we all know that Gerber is baby food. Well, they tried to extend their sales to Africa and no one in Africa bought the food. (I think he said South Africa, but I could be wrong) Turns out that people thought that Gerber was canned babies because of the cute little picture. Africa has a low literacy rate so on most foods there are no words, but pictures to describe what you are getting. Gerber had to take the baby off of the label in order for people to understand that it was baby food and they weren't eating babies.
Pottery Barn home decor and furnishings
Crate & Barrel patio lanterns
Maybeline makeup
Nike tennis shoes
Polo sportswear
i think you should go to http://www.hanrz.com/advertising/Niche_Based_Pay_Per_Click_Advertising_Sh.html
and learn more about PCC advertising. That was example to you know about niche base…
if you like to know more, you can search it at there…