Deciding On your Online Advertising Mix
Category: Online Advertising | Dec 29, 2009 |
As an ingredient of online business success, it crucial to decide on the advertising mix that you are going to use. Yet the problem that is faced in online business is that the online business advertising media is not known.
Let us look at it from a different angle. In the offline business world, people who work in Marketing or advertising fields, usually have university degrees in those fields. Meaning, they have got years of training before entering the field, and then they will need to get experience and make achievements before they can move on with their careers.
This is not the case in the online business world. The majority of people who venture into online business are establishing businesses whether with their own products/services or as affiliates without having the slightest idea about how to market online. Accordingly, the advertising tools will be totally unknown. Thus it will be impossible to decide on the online advertising mix.
Therefore, for any person who wants to venture into online business needs to learn all the different tools available for online advertising. Then each tool should be studied to know how to use these tools effectively. Although there are numerous books and e-books written on the subject, they are lost in a pile of scam e-books that basically give no information whatsoever about the subject. Only the lucky ones are able to find a program that walks them one step at a time in the world of online advertising either by finding a real e-book or by affiliating with a program that actually gives such a detailed training and not only a bunch of tools and unorganized material.
After knowing all the tools available, how to use them and costs associated with each of those tools, a person would be able to decide on the suitable online advertising mix. Although the factors affecting the decision to choose the suitable online advertising mix are the same as those affecting the choice of a suitable offline advertising mix, the priority of those factors would differ between the two marketplaces.
The factors are:
1-Type of business
2-Target market/segment
3-Budget availability
4-Skills
5-Availability of resources including time
The priority of these factors when deciding on an offline advertising mix would look like this:
1-Type of business
2-Target market/segment
3-Budget availability
4-Resources and skills are at the same level.
The priority of these factors when deciding on an online advertising mix would look like this:
1-Budget availability
2-Resources, especially time
3-Skills
4-Target market/segment
5-Type of business
Many internet marketers might find the details of this article debatable but they would all agree on the steps advised which are briefly as follows:
1-Get to know all the advertising tools available for online advertising
2-Know the ins and outs of each tool
3-Try the ones that you are able to afford and test their effectiveness
4-Depending on your situation decide on the online advertising mix that you are going to use.
It is important to note here that for the offline business world consider the internet as one advertising tool to use; similarly the online business world consider offline advertising as one of the tools that can be used to advertise online businesses.
It should be very clear that deciding on the online advertising mix does not guarantee success for the mere factor that the mix itself is not engraved in stone and it could be changed depending on the changes that could occur on the above mentioned factors. Deciding on the online advertising mix is the beginning of the online business journey.
Watch the video related to online advertising
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omg…there are thousands of sites out there. Just go on google.com and search for "how to start an online advertising business"…or even "advertising business". Maybe, you want to check the website of the magazine Entrepreneur to get inspired.
Hi, I heard AdBrite.com offers pretty good rates (you share a chunk with them), and it pretty much takes care of itself so you won't have to update throughout the day. You only need to log in to approve new ads.
Good luck!
Jaime
You really need to get traffic for website – so I'd say 5-10% or even more would be ok. If it brings in a good rate of investment (ROI) then more, for sure. With pay per click its very easy to work out what you're paying and what its bringing in profits.
Afterall you don't advertise just because you think you ought to, there's got to be a payoff.
Below is a list of sites I like – ads show up on google in a few days and we sell a lot of things by placing ads on these sites..
http://www.whynotad.com
http://www.freeadsonlineuk.com
http://www.freeadsau.com
http://www.freeadscanada.com
http://www.freeadsindiabiz.com
According to Neilsen Media Research, the size of the advertsing industry as a whole in Thailand for the year ending August 2007 was 59.3 billion baht. This was an increase of 0.7 per cent on the previous year. In 2006 Neilsen attempted to collect data for online advertising spending but failed as operators were reluctant to cooperate, so there is probably no accurate data available.
wouldnt it make more sense to go with yahoo or google … because even locals are more likely to search with these engines.
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Definitely! The main ones are Google Adwords, Yahoo Search Marketing, and MSN also has pay per click programs.
On each one of them, you generally get about $50 free just for signing up! The key is to choose long key words that very few people are bidding on, and set your daily budget low. That way you are only getting the people that are very interested in your product.
Once you get them to your blog, now what? Since you have someone that is interested in what you are saying, you should create a product that solves a problem they are having. Inform them about the topic, and then offer them something that can help them.
Good luck!